President’s Message

Welcome to the 105th Annual Fortuna Rodeo!

It is truly an honor to welcome you to another year of the Fortuna Rodeo. As President of the Fortuna Rodeo Association, I have the privilege of seeing firsthand what makes this event so special. It’s not just the exciting rodeo performances or the traditions we’ve carried on for more than a century—it’s the people.

Every year I’m reminded that this rodeo is built by a community that believes in hard work, service, and helping one another. Months before the first contestant enters the arena, volunteers are already hard at work preparing the grounds, repairing facilities, organizing events, and taking care of countless details that most people never see. Their dedication is what keeps this tradition alive, and I can’t thank them enough.

I’d also like to extend my sincere appreciation to our sponsors, committee members, local businesses, contestants, and everyone who contributes their time, talents, and resources. Your support allows us to continue celebrating the western heritage and agricultural roots that have always been at the heart of Fortuna and Humboldt County.

One of the things I enjoy most about rodeo weekend is watching generations of families come together. Grandparents bring grandchildren, friends reconnect, and new traditions are created alongside old ones. In a world that seems to move a little faster every year, it’s refreshing to spend time celebrating the values that have stood the test of time—faith, family, country, respect, responsibility, and the western way of life.

Whether you’re a lifelong supporter or attending your very first Fortuna Rodeo, I hope you’ll take time to enjoy everything our community has to offer. Cheer on the contestants, thank a volunteer, support our vendors and sponsors, and most of all, make memories with the people around you.

Thank you for being part of the 105th Annual Fortuna Rodeo. Your support ensures this incredible tradition will continue for generations to come. I hope you have a safe, enjoyable, and unforgettable rodeo week. I’ll see you at the rodeo!

Happy Trails,

Shannon McWhorter
President
Fortuna Rodeo Association